Saturday, February 16, 2013

Shake Up At Fox News Network

Would you be surprised to learn that the Fox Network is the most watched cable network among the pivotal demographic 25-54 year olds? After the presidential election, Fox News Network found itself with its lowest ratings since August 2001 and set out to shake up its line up and on line personalities.

First to go was former Republican Vice-Presidential Candidate Sarah Palin. Dick Morris bit the dust next, doomed by his false predictions about the Romney's sure shot at election. Karl Rove, former advisor to President George W. Bush, is staying on board along with far left Ohio Representative Dennis Kucinich.

Michael Clemente, Sr. Vice President of Fox News Editorial announced that Megyn Kelly will begin solo anchoring a new two hour daytime program beginning this month. The show will focus on top stories of the day, breaking news, and interviews with key newsmakers and experts. Kelly, 42, had "breaking news" of her own with her Valentine's Day announcement that she is pregnant. Married in 2008 to Doug Brunt, the couple has two sons, Edward Yates, 3, and Yardley Evans, 1.

Fox News' Executive Vice President Bill Shine announced the addition of former Republican Presidential Candidate Herman Cain as contributors to the Fox News Channel and Fox Business Network. Cain was introduced by Shine as "bringing an important voice to the nation's debate", framing him as a "political expert with business savvy". Cain also launched his own radio show on inauguration day.

Former MA Republican Senator Scott Brown made his Fox News debut on "Hannity", panning President Obama's State of the Union message. After losing his race for re-election to Democratic challenger Elizabeth Warren, Brown was expected to run for the MA Senate Seat vacated by John Kerry when Kerry replaced Hilliary Clinton as Secretary of State. He cited the dysfunction of Congress, the difficulty of running five races in six years, and raising $30 to $50 million dollars. Brown is strongly considering a run for MA Governor when Deval Patrick ends his term. Last week, Brown joined the Board of Kadant Inc., a paper manufacturing company when a board member retired.
"I am looking forward to commenting on the issues of the day and challenging our elected officials to put our country's needs first instead of their own partisan interests," Brown said in a statement.

It will be interesting to see whether these changes improve Fox News ratings in 2013.

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